Founder & CEO

EVP of Operations

About Us

Rooted in experience. Driven to do things right.

Our leadership team is led by our founder, Ellen Wong, who spent 11 years in banking before entering the shipping industry through a SaaS platform focused on refunds and contract negotiations. Her background brings a practical, financial mindset to everything we do and influences how we support our clients.

Alongside Ellen is Michael, who leads negotiations with over 30 years of experience, much of that time spent sitting in the pricing seat at UPS, as well as John, who handles our freight services, and Jacob, who oversees our operations and marketing team.

We’ve built a company that blends deep industry knowledge with high expectations and continues to expand to meet the growing demand for our services.

After years in the industry, it became clear that too many companies are placed into agreements that don’t truly serve them. That never sat right with us.

We wanted to build something rooted in transparency, experience, and long-term value. Too often, the focus is on getting signatures instead of actually delivering what’s needed.

We’re here to earn trust and deliver results that hold up long after the ink dries. By staying honest, selective, and focused on doing what’s right, we’re building something designed to last.

Being committed to full transparency means offering the right solutions, even if that means saying “not yet” or “you’re already in a good place.”

After years in the industry, it became clear that too many companies are placed into agreements that don’t truly serve them. That never sat right with us.

We wanted to build something rooted in transparency, experience, and long-term value. Too often, the focus is on getting signatures instead of actually delivering what’s needed.

We’re here to earn trust and deliver results that hold up long after the ink dries. By staying honest, selective, and focused on doing what’s right, we’re building something designed to last.

Being committed to full transparency means offering the right solutions, even if that means saying “not yet” or “you’re already in a good place.”

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